Hi,

I’m so glad you’re here!

Hi, I’m Jacob Williams—a visual designer and creative strategist with a passion for shaping impactful, user-centered experiences. My journey into design wasn’t linear, but it’s what gives me a unique perspective. After earning degrees in Hispanic Linguistics and International Relations from UNC-Chapel Hill, I pursued my passion for visual storytelling, studying Graphic and Experience Design at NC State, where I earned my master’s in 2023.

Throughout my career, I’ve worked across industries to craft thoughtful design solutions—whether developing brand identities, leading UX/UI initiatives, or translating complex ideas into engaging visual narratives. My approach balances creativity with strategy, ensuring that design not only looks great but serves a meaningful purpose.

Beyond design, you’ll find me playing kickball, hand-building ceramics, or running. I’m inspired by midcentury modern illustration, thoughtful research, and the power of design to expand access and elevate underrepresented voices.

Education

Master of Graphic and Experience Design

NC State University, 2023

BA in Hispanic Linguistics and International Relations

UNC Chapel Hill, 2017

Skills

  • Visual & UX/UI Design – Expertise in crafting user-centered interfaces, digital experiences, and multi-platform designs.

  • Design Strategy & Branding – Leading the development of brand identities and cohesive visual systems across industries.

  • Information Architecture & Data Visualization – Transforming complex data and concepts into clear, engaging visuals for diverse audiences.

  • Creative & Art Direction – Guiding design decisions, mentoring teams, and aligning creative vision with strategic goals.

  • Adobe Creative Suite & Figma – Mastery of industry-standard tools for design, prototyping, and collaboration.

  • Web & Publication Design – Designing and structuring websites, reports, and digital publications with a user-focused approach.

  • Illustration & Visual Storytelling – Leveraging hand-drawn and digital illustration techniques to enhance design narratives.

  • Bilingual Communication (English/Spanish) – Effective cross-cultural communication and localization in design.

Let’s connect!

jjwilliams607@gmail.com

Experience

Information + Visual Designer
Center for Advanced Design Research and Evaluation (CADRE)
August 2021 – Present

  • Lead the design and development of publications and digital platforms, translating complex research into visually engaging narratives.

  • Collaborate with cross-functional teams to create user-centered information architecture for web and print-based applications.

  • Develop and maintain design systems and style guides to ensure consistency and brand adherence across digital and research-driven projects.

  • Facilitate design strategy meetings and workshops to inform creative direction and enhance project outcomes.

Visual Designer
UNC-Chapel Hill Digital and Lifelong Learning
September 2023 – February 2025

  • Led visual design initiatives for online and hybrid courses, ensuring engaging, user-friendly learning experiences.

  • Advised faculty, instructional designers, and project managers on branding, user experience, and accessibility best practices.

  • Designed sophisticated infographics and data visualizations to enhance course content and improve student comprehension.

  • Developed cohesive visual identities for educational programs, aligning design strategy with institutional goals.

Graduate Teaching Assistant
North Carolina State University
August 2021 – May 2023

  • Provided constructive critiques and mentorship, helping undergraduate students refine their design thinking and technical skills.

  • Assisted in developing and implementing course materials, improving student engagement and learning outcomes.

  • Worked closely with faculty to identify and support the growth of emerging designers.

Illustrator
Missions with Monty
January 2021 – May 2022

  • Created high-quality illustrations for conference presentations, promotional materials, and educational platforms.

  • Designed original characters and activities to enhance STEM learning in an educational video game for elementary students.

  • Collaborated with education researchers to develop evidence-based visual storytelling methods.